300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
By
AFP-Relaxnews
Published
Nov 20, 2017
Reading time
3 minutes
Download
Download the article
Print
Text size

Victoria's Secret to charm China with fashion gala

By
AFP-Relaxnews
Published
Nov 20, 2017

The star-studded, super-hyped Victoria's Secret lingerie show hits the catwalk in Shanghai on Monday, the first time the US brand is holding its self-described "sexiest show on earth" outside the United States or Europe.

China's top model Liu Wen, the first Asian on Forbes' annual list of the world's highest-paid fashion divas - AFP


Coming to China is all about business: the company's bottom line is sagging and it is staking its future on the growing Chinese market.

Western markets for intimate wear have already matured, but China's is still blossoming as rapid societal changes help loosen Communist-era prudity.

China's women are a growing consumer force and more interested than ever before in expressing their sexuality, fashion analysts assert, and they increasingly have the money to do so.

Lingerie is among the fastest growing segments of Chinese women's apparel market, reaching 112 billion yuan ($17 billion) in 2015, according to market-intelligence firm Mintel Group, which projects it will grow by another 32 percent by 2020.

Victoria's Secret, whose business performance has withered amid US competition and a product realignment, has taken notice, opening its first two Chinese flagship stores this year, including a huge four-story Shanghai emporium.

Even with the splashy China debut, Victoria's Secret and its premium products -- a single bra in its Shanghai store runs up to 658 yuan ($100) -- may find a tough battle on its hands.

A range of established domestic and foreign brands like China's Aimer and Cosmo Lady, and France's Aubade, already have staked out Chinese turf, and growth rates are tapering off.

Mintel said annual growth spiked to 18 percent in 2011 but projects that to slow to just 4.4 percent by 2020.

Making the VS runway is one of the most coveted gigs in modelling, but the company has been accused of bias toward leggy blondes or Latinas in selecting its "angels" -- so-called for the trademark wings they wear.

But last year it tapped a record four Asian models and, in a nod to this year's hosts, Shanghai will feature six of Chinese origin, according to reports.

They are led by China's top model Liu Wen, the first Asian on Forbes' annual list of the world's highest-paid fashion divas.

She'll reportedly be joined by Shu Pei, Sui He, Xiao Wenju, Shanghai's own Ming Xi, and Paris-born Estelle Chen, who will prowl the catwalk along with top earners such as Adriana Lima, Alessandra Ambrosio, Jasmine Tookes, and Karli Kloss.

Critics pan the show as a sexist and bloated branding stunt, but it nevertheless manages to generate significant buzz with its mix of bling and star power.

Musical performers through the years have included the Spice Girls, Phil Collins, Destiny's Child, Sting, Bruno Mars and Lady Gaga, and A-list celebs typically occupy audience seats that reportedly cost thousands of dollars.

The 2017 performers will include Harry Styles, Grammy winner Miguel, and Chinese singer Jane Zhang.

The night's highlight comes when a model dons the jewel-encrusted "Fantasy Bra".

The honour this year goes to Brazil's Lais Ribeiro, who will model a $2 million bra made by Swiss-based luxury-goods company Mouawad and studded with nearly 6,000 gemstones including diamonds, yellow sapphires, and blue topaz.

The show tapes in Shanghai on Monday night but will not air globally until November 28.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.