Vans x Van Gogh Museum preview capsule

By

Cassidy Mantor

Published
Jul 28, 2018

Vans has partnered with the Van Gogh Museum on a capsule designed to help support the preservation and legacy of Van Gogh's art and the museum's collection.

The capsule incorporates elements from Van Gogh's paintings onto Vans product including the Classic Slip-On, Old Skool, and Authentic shoes, as well as tees, hoodies, bombers, backpacks and hats.

Vans pulled inspiration from Van Gogh's paintings Skull, Almond Blossom, Sunflowers, and the artist's self-portrait. Details include the artist's iconic brush strokes and handwriting printed on vividly contrasting colors.

Each footwear model from the Vans x Van Gogh Museum capsule is finished with a custom footbed and special hangtag that highlight the historical facts behind Van Gogh's work.

“We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them”, said Adriaan Dönszelmann, managing director of the Van Gogh Museum in a release, adding that the partnership brings Van Gogh's art "into the world to a new audience outside the museum.”

The collection will be available to shop at the Van Gogh Museum in Amsterdam as well as online, and at Vans stores and specialty retailers beginning August 3. The Van Gogh Museum is donating profits to preserving Van Gogh's legacy and protecting the collection of artwork for future generations to enjoy.