Unode50 opens first concept store in New York

By

Elena Campos Valladares

Translated by
Barbara Santamaria

Published
Oct 30, 2017

Unode50 has launched a new location in the US. The Spanish jewelry brand has opened a concept store in the famous SoHo neighborhood in New York.

Located in the heart of Manhattan on Prince Street, the shop is the second Unode50 store to open in the city, joining an existing outlet at Westfield World Trade Center.

However, this is the first Unode50 concept store to open outside Spain and will showcase a selection of garments designed exclusively for the New York concept. The outlet takes the total number of Unode50 stores in the US to 28.
The opening is part of the brand’s repositioning strategy following the launch of a new logo. Inspired by the company’s Spanish roots, the interior design of the store includes limited edition paintings and sculptures, with the shop windows recreating the city’s famous skyline.

Jose Azulay, president and creative director of Unode50 said: “We are very excited about the New York opening. The new concept store will introduce a new era for the brand and provide a unique customer experience that cannot be experienced at any of our other stores. It will combine the company’s Spanish roots, the craftsmanship behind every pieces and the creative lifestyle of Unode50.”

So far this year, the brand has opened new stores in San Francisco, Montreal, Turin, Geneva and Paris, and has relocated its stores in Century City and Puerto Rico to new premises.