The beauty muses to keep an eye on this fall

It has been an exciting few months for the beauty industry, with models such as Taylor Hill and Bella Hadid being snapped up for major campaigns with Lancome and Dior respectively. But what can we expect for this season? Here are three muses set to achieve big things for Fall/Winter 2016.

Kaia Gerber

Kaia Gerber's star is definitively on the rise. Last week the 15-year-old daughter of Cindy Crawford sent ripples through the fashion world once again when she was revealed as the new face of Marc Jacobs Beauty for 2017. The details are strictly under wraps, but the fashion house has released one photo of the genetically blessed teen sporting a bold orange wig and double blue eyeliner stripes, so expect the campaign to be a creative one.

Hailey Baldwin

Hailey Baldwin is cementing her reputation as one of the hottest models on the scene with a new makeup range for the Australian beauty brand ModelCo. The limited-edition line of color cosmetics, named 'Hailey Baldwin for ModelCo', was inspired by the 19-year-old's own collection of "signature go-to beauty products." Hailey has promised an affordable, accessible range with slick packaging and formulas including "filter-esque hues," suggesting she is incorporating her social media prowess into the collection. Beauty fans will have to wait until November, when the collection launches, to find out. 

Noémie Schmidt

If you're not yet familiar with Swiss actress Noémie Schmidt, that could be about to change. The star was unveiled as the face of Rochas's new fragrance back in May, but her new role has since been shrouded in mystery. Interparfums, which owns the Rochas brand, has yet to reveal the name of the scent, but Schmidt is set to front its new campaign from January 2017, so here's hoping the upcoming months provide more clues.