Swiss firm to put Napoleon's DNA in watches

GENEVA, Switzerland - Napoleon's admirers will be able to carry his DNA on their wrists after a Swiss company announced Tuesday its plans to sell watches containing a fragment of the emperor's hair.

Half-millimetre slices of his locks will be placed inside a limited series of some 500 watches that are to bear the likeness of Napoleon, said Viviane de Witt, CEO of De Witt watchmakers, told AFP.

They will sell for the price of around 8,000 euros ($10,000).

The first surgery-like operation to slice up the hair happened Tuesday in the presence of a bailiff at the De Witt factory in Geneva.

"Napoleon was already quite idolised while he was alive, when he got his hair cut people picked it up and kept it," De Witt said.

In this case the hair was part of a 1,000-piece trove of Napoleon memorabilia belonging to the royal family of Monaco, which fetched jaw dropping prices during an auction in mid-November near Paris.

One of the most incredible sale prices was the 1.9 million euros ($2.4 million) a South Korean chicken mogul paid for a hat worn by Napoleon.

De Witt spent a whopping 29,600 euros ($36,900) for items containing Napoleon's hair at the sale, which had been expected to go for up to 7,000 euros ($8,700).

Viviane de Witt's husband, the company founder, is a direct descendant of Jerome Napoleon, the youngest brother of the early 19th-century French emperor.

De Witt makes about 1,500 watches per year with a staff of 60.

1 GBP = 1.57356 USD