300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Sep 13, 2016
Download
Download the article
Print
Text size

Strellson unveils new marketing strategy

Published
Sep 13, 2016

Strellson has presented a new man via a film released on social media. The campaign is called "Make yourself unstoppable". Dressed in the Swiss brand's clothing, a young, thirty-something meanders uninhibitedly through the streets of an unidentified city, faced with a series of bizarre people and events. And, it's all played out to a cover of Queen's "Don't Stop Me Now".

The new Strellson campaign


It's a new approach for the menswear brand. "Strellson dares to completely change its marketing strategy. Before, the photographer was in charge of producing campaigns, but now it's the director who's at the forefront. The director oversees the central idea of the campaign, while the photographer captures moments in the background," explains Mehmet Arici, marketing director at Strellson.

The concept was created by the Serviceplan Campaign X agency with the direction being the work of Berlin's Wolf & Lamm.

For the brand, the decision reflects a choice made last year to unify its premium and sportswear lines, as well as review its corporate identity as of autumn/winter 2016.

Copyright © 2024 FashionNetwork.com All rights reserved.