300
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Translated by
Erin Floyd
Published
May 4, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Semir: Who is the Chinese group readying a Kidiliz takeover?

Translated by
Erin Floyd
Published
May 4, 2018

Chinese apparel group Semir, which is now readying its acquisition of Kidliz, may still be relatively unknown in France, but it's a heavyweight at home in China with a solid portfolio of womenswear, menswear and childrenswear labels. Founded in 1996 by billionaire entrepreneur Qiu Guanghe and listed on the Shenzhen Stock Exchange since 2011, the family-owned group, worth an estimated 3.9 billion euros, is best-known for its eponymous private label, targeted at the 16-30 age range, and for Balabala, for the 0-14 age range. In 2017, the company recorded a turnover of 1.6 billion euros, of which 52.5% was from its childrenswear, which saw growth of 26.4 percent.



Photo: Balabala - Semir


Semir is stepping up its efforts in the Chinese childrenswear market, which is valued at 20 billion euros, a figure set to double by 2025 thanks to the easing of China's one-child policy. After signing a license agreement in March with American group The Children's Place, the acquisition of Catimini- and Absorba-parent company Kidiliz should enable the group to respond to the growing demand for premium childrenswear brands in China. Its flagship label Balabala, distributed at almost 4,000 points of sale in the country and touted as the market leader, has a mid-range positioning.

The deal with Kidiliz will also allow the group to reach to reach a combined revenue of 2 billion euros, therefore becoming the "number two company worldwide dedicated to childrenswear," according to a press release, nevertheless lagging the 2.8 billion euros in sales of American group, Carter's Inc.

Semir, which also distributes Korean womenswear label It Michaa and German brand Marc O'Polo in China and its satellites, has 8,000 monobrand stores.


Sarah Ahssen and Tong Wu

Copyright © 2024 FashionNetwork.com All rights reserved.