River Island links with Ditch The Label to support Pride

By

Barbara Santamaria

Published
May 21, 2018

River Island has launched a colourful collection of gender-neutral T-shirts and hoodies emblazoned with empowering statements like ‘Hearts not parts’, ‘100% proud’ and ‘Love not Labels’.

The special collection, released in partnership with anti-bullying charity Ditch the Label, supports the LGBT+ community ahead of the annual Pride parade in London. £3 from each sale will be donated to the charity.

“At Ditch The Label, we stand for a world that’s fair, equal and free from all types of bullying. It’s great to be working with River Island in this campaign and stand together to celebrate two issues that mean the world to us: equality and love. The funds raised from this collection will fund our crucial anti-bullying work in the UK and beyond,” said Liam Hackett, founder and CEO of Ditch The Label.

The launch of River Island’s second collaboration with Ditch The Label, #LOVENOTLABELS, is supported with an ad campaign shot with a group of influential individuals from the LGBT+ community.

The line-up includes lifestyle Youtuber and presenter Doug Armstrong, Hip-hop/Grime artist Roxxxan, transactivist Charlie Craggs, and founder and CEO of @Thetransparencyshow Kenny Ethan Jones.

The #LOVENOTLABELS collection is now available in selected stores an online. Sizes range from XXS- XXL, and prices range from £18-£28.