298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Nov 15, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Puma to restore Delhi heritage site defaced during ad campaign to original form

Published
Nov 15, 2017

After facing backlash for defacing a Delhi heritage building in an ad campaign, German sportswear brand Puma has directed the agency responsible for causing the damage to restore the building to its original condition.


The agency attributed the confusion to the property owner, who allegedly did not know that the building was a heritage site - Puma


The Indian National Trust for Art and Cultural Heritage (INTACH) had accused the sportswear company of permanently damaging the building with the graffiti painting for its latest ad campaign ‘Suede Gully’. The building is categorised as a ‘haveli’ (palace), according to the supplementary list of 554 Heritage Sites on the Delhi government’s website.

“The law clearly states that no development or alteration shall be allowed without permission from different authorities, including vice-chairman of the DDA, and commissioner of the municipality. The building was painted very inappropriately causing permanent damage to the carved sandstone, limestone plaster and Lahori bricks,” Swapna Liddle, Delhi convenor from INTACH told the Indian Express.

When FashionNetwork.com (FNW) reached out to Puma, the company said that any disrespect to national heritage properties in India was completely unintentional and that they have advised their creative agency to restore the building to its original condition and also keep the authorities in the loop.

Puma redirected further enquiries to Balancing Act, the production agency for the campaign.

A spokesperson from the agency told FashionNetwork.com: “We are proud of our country's heritage and would always act in its best interest as per our knowledge. We are all the taking necessary steps to restore the heritage site to its original form.”
 
The agency agreed that the building in question is indeed a heritage site and no permissions were taken from any of the authorities mentioned above by Liddle, attributing the confusion to the property owner’s ignorance.

“The matter was yesterday brought to our notice by our client, DDB Mudra Group (the creative agency of PUMA) that the said property is a heritage building. We told the owner of the same yesterday and he was not aware that his property had been protected as a heritage site,” the spokesperson told FashionNetwork.com.
 
“We are now working with the owner to adhere to the guidelines established by Conservation of Heritage Sites including Heritage Buildings, Heritage precincts and Natural feature areas: Town & Country Planning Organization Ministry of Urban Development, Government of India”, the spokesperson added.
 
The ‘Suede Gully’ campaign features 7 street artists, 8 rappers and 36 hip-hop dancers with music by Sneha Khanwalkar and is promoted as a celebration of Indian culture by the brand.
 

Copyright © 2024 FashionNetwork.com All rights reserved.