299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Jun 19, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Prada's comic book naïvety

Published
Jun 19, 2017

The Milan menswear season began for many Friday morning with a visit to the Fondazione Prada to experience Alejandro González Iñárritu's remarkable Carne Y Arena, his virtual reality film about Mexican refugees crossing the desert into the United States.


Prada, Menswear Spring 2018, Milan - Photo: Prada



The season climaxed Sunday evening with a natty and brilliantly staged collection by Prada whose theme was the contrast between the naivety of real life compared to the harshness of virtual reality.
 
“I think we confront the contrast between our own real world and virtual reality every day.  I wanted the opposite of virtual reality -- android human and simple,” explained Miuccia Prada backstage.

The actual collection kicked off with young guys in sporty jumpsuits – in nylon, of course, as this is Prada – black, red and powder blue. Their ankles nipped with logo Velcro straps, their backs bearing backpacks; others sported great silk summer shirts in comic book prints. The same prints starred in the dramatic overhaul of the former factory that is the Prada’s show-space. Giant drawings of human features, cityscapes, postal boxes and housing complexes by AMO and Michael Rock with illustrations by Ollie Schrauwen and James Jean. Whole outfits were created using their drawings.
 
“I don’t know why I like these comics, maybe because they are little fragments of life or information we pick up in the media,” said Prada of the beautiful decoration which extended all the way to the show seating.
 
To a mixed-up discordant soundtrack, her cast marched in athletic sandals or retro 50s winkle pickers. All shiny and new, unlike the wrecked footwear – from children’s disused cowboy boots to muddy peasant clogs - found in the desert of the Mexican-American border, which were placed inside the opening room of Iñárritu's remarkable Carne Y Arena. The detritus of lost dreams. Before one put on a virtual reality mask and witnessed the horrors of encountering US border patrols at night in a desert. Where the contrast between reality and a technologically enhanced world was rarely more stark.
 
 

Copyright © 2024 FashionNetwork.com All rights reserved.