Philipp Plein named official partner of Hockey Club Lugano

Philipp Plein has been named gold sponsor and official fashion partner of Switzerland’s Hockey Club Lugano. The two-year agreement will see Plein create a pre-season jersey for players and fans, and redesign and relaunch the Ice Lounge as ‘Plein Sport on the Rocks’.

Staff at Hockey Club Lugano will receive a formal suit designed by the luxury designer, while players will be provided with a jogging suit and a complete outfit from Plein Sport.

“As a Swiss brand headquartered in Lugano, a partnership with the storied local hockey club is a natural fit on many levels. Not only will it boost brand recognition and awareness in the home market, but having the privilege to dress these modern-day warriors as they set off to battle is something I am both passionate about and proud to be associated with,” said Philipp Plein.

Alessandro Siviero, Head of marketing Hockey Club Lugano, added: “The gear designed personally by Philipp Plein and the atmosphere of the Plein Sport On the Rocks Lounge inspire us and transmit a strong desire to reach ambitious results on the ice and in all the challenges that our brands will confront together.”

Meanwhile, HCL sales manager Marco Mantegazza said: “We are proud to welcome an important brand like Philipp Plein to our family of sponsors. Collaborating with international partners based in our territory is stimulating and a strong source of inspiration.”

Philipp Plein named official partner of Hockey Club Lugano

See also