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Published
Mar 24, 2017
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Pandora opens new crafting facility in Thailand

Published
Mar 24, 2017

Danish brand Pandora has opened a new state-of-the-art crafting facility in Thailand to meet growing demand for affordable jewellery.


Pandora


Located in Lamphun near Chiang Mai, the facility is 800 km north of Bangkok and Pandora’s main production site. According to Reuters, the plant will halve the production time for a standard piece of jewellery to four weeks, helping the company to deliver new designs to the stores faster.

This is part of a wider strategy to expand Pandora’s product range and improve production times in an effort to double its production capacity to more than 200 million pieces a year by the end of 2019. In 2016, Pandora manufactured around 122 million pieces of jewellery, mostly at its facilities in Thailand.

The new centre in Lamphun will employ up to 5,000 people and focus on the production of rings, earrings and other complex products. It also features a number of design aspects that significantly reduce water and energy consumption, is LEED certified and highly resource-efficient, setting new standards for the jewellery industry in terms of sustainability.

“Our consumer’s increasing demands and expectations on improved flexibility are met by our new facility in Lamphun, where craftsmanship walks hand in hand with highly effective LEAN-oriented production principles creating a state-of-art production system” said senior VP Thomas Touborg.

Pandora has also announced an investment of 1.8 billion Danish crowns ($261.1 million) to expand production capacity at its existing site in Bangkok.

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