As Escada waits for some emergency attention for its financial ailments, it has called on one of Dr House’s team of doctors to promote its new perfume, “Desire Me”.

Olivia Wilde, who plays Dr Remy Hadley (though often simply called “13”) in the hit U.S. show, is at the centre of an advertising campaign produced by Greg Williams and a television commercial directed by Brett Foraker. The campaign is, for the moment at least, focused on Europe. Following on from the success of “Incredible Me”, its previous scent, Escada has based this latest fragrance on fruity and exotic nuances.

“I am honoured to have been invited to become an ambassador for Escada and the face of their new fragrance,” explained the young lady. “For me, Escada represents style, refinement and sensuality. I like to think of myself as being an Escada woman, and I think that the majority of women aspire to these admirable qualities that this perfumes so perfectly represents.”

By Jonathan Fulwell (Source: Matthieu Guinebault)