299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Apr 5, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Off-White files multi-million dollar lawsuit against Wish.com for selling fakes

Published
Apr 5, 2018

Virgil Abloh's Off-White has sued e-commerce marketplace Wish.com for selling counterfeit Off-White goods. Off-White is suing the site for lost profits and $2 million per infringement which could total $300 million.


Off-White's signature banded stripes - Barneys.com


The complaint, which was filed in New York federal court last month, was unsealed last week. Abloh submitted a memorandum along with the complaint that contented that selling fakes damaged the "inherent value" of the brand.

Abloh's memorandum also said the counterfeit Off-White goods have damaged the relationship the brand has with consumers and retailers, adding that the availability of fakes on the site have curtailed Off-White's "ability to attract new customers."

While Wish.com's parent company, ContextLogic, is not a named party in the suit, it filed its own document saying Off-White failed to follow the site's procedure for removing counterfeit goods.

Maral Benham-Garcia, ContextLogic's brand protection manager, argued that the site has an established notice and takedown program where infringing products and counterfeit sellers are identified and registered. Off-White did not follow that procedure before filing suit last month.

Abloh, who was recently appointed as Louis Vuitton's new men's creative director, is keenly aware of the value of the brand he built, noting that its growth is due to “word-of-mouth buzz that its consumers have generated.”

Similarly to Louis Vuitton, which actively protects its intellectual property and trademarks, the burden is on Off-White to proactively fight against counterfeit sellers and product. Nonetheless, this type of lawsuit tends to end in a default judgement, as defendants are extremely hard to locate and often operate from overseas.

Copyright © 2024 FashionNetwork.com All rights reserved.