297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Mar 27, 2017
Download
Download the article
Print
Text size

Nike releases self-spoofing series of artwork

Published
Mar 27, 2017

Artists Ava Nirui and Alex Lee have launched a series of fake advertisements aimed at poking fun at consumerism.


"For Your Health" by Ava Nirui and Alex Lee for Nike's Air Max Day - Nike


For the campaign, Nirui and Lee have spoofed a series of Nike ads featuring the sportswear brand’s classic Air Max sneaker. The exhibit is being put on in conjunction with Nike’s Air Max Day, Nike’s annual celebration of the iconic sneaker and its history.

While this series of pieces may poke fun at Nike, Nike is fully behind the work. Nirui told Dazed Digital, “Working with Nike was amazing... They were really open to our ideas and embraced our weird/humorous concepts.” 

The eight ads feature eight different Air Max sneakers from Nike. Each ad mocks a certain area of consumerism – like the “Air Mail” ad, featuring a shoe wrapped up in parcel paper, and “Cover Yourself”, featuring an Air Max One sneaker made from ballistic nylon.

The shoes are currently on display at the Nike clubhouse at 45 Grand Street in New York City.

Nirui has risen to Instagram fame by creating arts that stand at an intersection between fashion and consumerism. Nirui plays off the popularity of star brands, recycling iconic logos onto strange objects, such as a Dior inhaler, a Chanel basketball, Chanel popcorn, and Gucci bricks.

Copyright © 2024 FashionNetwork.com All rights reserved.