Shanghai, China - Massimo Dutti opened its first boutique April 23rd in Shanghai at West Nanjing road. More than one hundred guests gathered in Massimo Dutti Shanghai boutique together with supermodel Kiki Kang and Xu Chao. The models strolled in the boutique to present 2010 Spring/Summer collections of Massimo Dutti.

Massimo Dutti belongs to Inditex group, one of the world's largest fashion retailers. The Massimo Dutti boutique at West Nanjing Road is the first store of the brand in Shanghai following its first opening of mainland China in Beijing in 2009.

Massimo Dutti store is exclusive environments which are carefully designed with customers in mind. Store furnishings feature pure, cutting-edge lines, reflecting the contemporary twist which characterises the brand. The stores are designed to facilitate ease of movement, and feature carefully-placed lighting and fittings developed by the interior design team. In both the Men and Women departments, collections are divided into two main lines: Casual and Formal.



The collections determine the environment and style of different areas.
Massimo Dutti is celebrating its 25th anniversary this year. The Shanghai boutique opening is definitely a milestone in the history of the brand. Today, Massimo Dutti is present in 44 countries with 497 stores.