MAC releases blogger-created collection

By

Kate Dingwall

Published
Mar 24, 2017

For its newest lipstick collection, MAC Cosmetics let ten different influencers take the designer seat, each creating their ideal shade of lipstick.

Ten bloggers, ranging from professional make-up artists to beauty fans, were chosen for the collection. The line-up includes US-based vlogger Laura Lee, Canadian artist Samantha Ravndahl, British blogger Fleur de Force, Brazilian blogger Victoria Ceridono, and Gabriel Zamora, a Spanish and English-language male beauty blogger.

The diverse group of influencers was chosen due to their global reach. Each influencer’s lipstick will only be available in their country of origin. Australia, Germany, France, the Middle East, Brazil, Canada, the United Kingdom, the United  States, and Canada are all represented.

To create the lipsticks, MAC flew the influencers to its Toronto laboratory. All were asked to create their dream color of lipstick. Interestingly enough, all but one (who chose a bright shade of red), created a nude shade.

"I wanted to create a shade that I would wear everyday," Gabriel Zamora, who created a blush-nude shade, announced on social media, "I took different skin tones into consideration because I truly want everyone to be as OBSESSED with it as I am."

The lipsticks will hit stores on April 20th.