London show rooms open in Paris

Twenty-three British designers are showcasing their creations in the heart of Marais, Paris, as part of the London show rooms.


Photo: British Fashion Council

The show rooms is the British Fashion Council's sales initiative, promoting British design to some of the most influential buying teams in the world.

The initiative is open now and the featured designers are: Ashley Williams, Christopher Shannon, Claire Barrow, Craig Green, Danielle Romeril, Faustine Steinmetz, Fleet Ilya, Helen Lawrence, Kit Neale, Lee Roach, Maharishi, Marta Jakubowski, Mary Benson, Matthew Miller, Molly Goddard, Nicopanda, Piers Atkinson, Ryan Lo, Sadie Williams, Sibling and the Fashion East womenswear designers: Caitlin Price, Richard Malone and This Is The Uniform.

Barbara Grispini, Curator and Designer Brand Development Consultant from the British Fashion Council, said: "London show rooms has established a solid following amongst leading retailers, pioneers who have always invested in creative design talent. Its ever-growing success is due to the designers' strong signatures married to attention to professionalism and commerciality. This season's addition of a selection of menswear designers, who have crossed over into womenswear or have a solid women's customer base, reflects store’s growing interest in gender fluid buying."

London show rooms is open until October 7.

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