Lingerie brand Oysho opens debut store in Indonesia

Spanish lingerie brand Oysho, owned by Inditex, continues its international expansion with the opening of its first store in Jakarta, Indonesia.

Lingerie brand Oysho launches in Indonesia - Oysho

The 300 sq mt shop , launched on 15 October, is located at Plaza Indonesia, a centrally located shopping centre which is also home to Inditex brands such as Zara and luxury labels including Hermés, Louis Vuitton, Chanel and Burberry.

Oysho is also gearing up to open a new store in Brussels at the end of the year. The 700 sq mt store will become the brand’s first physical location in Belgium and will be located on Avenue Louise 26.

Since its launch 2001, Oysho has grown into a global business with a presence in 44 countries and over 600 stores worldwide. The brand specialised in lingerie, sleepwear, loungerwear and footwear generated 229 million euros in the first quarter of 2016 (about $252 million), representing an 8% increase year-on-year.

Translated by Barbara Santamaria

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