Lalique changes name of beauty division to Lalique Beauty

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Oct 10, 2017

After rechristening the parent company as Lalique Group SA in 2016, the Swiss luxury crystalware group has renamed its business unit operating in the fragrance and cosmetics market: Art & Fragrance SA has now become Lalique Beauty SA.

The change allows the group to make its visual identity more coherent, and also to leverage to a greater extent the international renown of the Lalique brand. The Zurich-based corporation stated that "the new name will not impact in any way the strategy and orientation of its commercial operations." Above all, the Lalique group wants to capitalise on its fragrance and beauty business unit, a major contributor to growth. 
 
Lalique Beauty features the Lalique, Jaguar (whose licence was recently renewed for five years), Grès, Bentley, Samouraï and Alain Delon brands, as well as sun protection products brand Ultrasun. It also incorporates Art & Fragrance Services, a France-based company specialised in cosmetics bottling and logistics, now called Lalique Beauty Services.

In the first six months of 2017, the Lalique group generated a revenue of €64.2 million, equivalent to a 9% rise. In the same period, the Lalique brand, which is present in the fragrance, crystalware and hotel sectors, generated a revenue of €34.8 million, compared to €34.7 in the same period last year. The group did not specify the results of each segment, but in the 2016 fiscal year, the Lalique fragrances - notably thanks to travel retail - and the hotel business have both posted strong performances. The crystalware and interior design business unit instead reported a sales decrease.
 
In the first quarter 2017, Ultrasun alone generated a revenue of €10.9 million, up 18%. The rise was notably driven by China, where the brand launched last January. The Jaguar line's sales grew 39% thanks to new product launches, those for Grès grew 19% and Bentley's and Samouraï's also increased, respectively by 20% and 8%.