L'Oréal Paris x Balmain drop upcoming collaboration sneak peek

Balmain and L'Oréal Paris have unveiled the first campaign visual for their upcoming lipstick collection L'Oréal Paris x Balmain, set to bow this September.

Olivier Rousteing, Balmain's artistic director, is surrounded by a dozen female models including Doutzen Kroes, Soo Joo Park and Ysaunny Brito, with Paris in the background. In the foreground are the stars of this association; the twelve Color Riche lipsticks.

The campaign, shot by photographer Nico Bustos, celebrates the heavily anticipated collaboration between L’Oréal Paris and fashion house Balmain. It marks the premiere steps for Balmain into the cosmetics market and involves three lines: 'Glamazone', with its green case, 'Rock' in blue and 'Couture', in black. In total, there are twelve shades, all for different skin tones, with evocative names such as Freedom, Rebellion, and Confidence. And to mark the alliance of the Amazons, which depicts them as rather 'couture' for modern times, a slogan reads: "United, We Are Invincible."

The L'Oréal Paris x Balmain collection will launch in September.