Kylie Jenner stars for Puma in 'Velvet Rope' collection ad campaign

Puma has once again chosen the younger Jenner sibling as brand ambassador, this time to star in the adverts for the 'Velvet Rope' women's athleisure and training apparel collection, together with dancers from the New York City Ballet company.

Puma is indeed loyal to its brand ambassadors, since both Kylie Jenner and the New York City Ballet company - featured in the 'Swan Pack' collection for Spring/Summer 2017– have posed for the German sport brand in the past.
This time, the US designer-businesswoman and the ballet dancers appear in the campaign for 'Velvet Rope', a collection whose name is inspired by the thick velvet cord used as a crowd barrier at highly popular red-carpet events.

The collection's athleisure apparel is manufactured using high-tech fabrics, and is styled for a silhouette-enhancing look. It features leggings, sport bras, bodysuits, jogging trousers, tank tops, training shoes and sneakers, with a colour palette ranging from navy blue to olive green, copper and silver.

The 'Velvet Rope' Autumn/Winter 2017-18 collection is available on puma.com, at Puma monobrand stores and at selected retailers worldwide.

Though a less regular presence on catwalks than her sister Kendall, Kylie Jenner is in high demand with cosmetics brands and ready-to-wear labels. She recently posed for her label, Kendall + Kylie, as well as for Alexander Wang and Topshop.