Kanye West opens pop-up store in Paris

By

Nicola Mira

Translated by
Nicola Mira

Published
Jun 24, 2016

Earlier in the year Kanye West released his seventh studio album, 'The Life of Pablo'. Besides making a musical statement, the US star decided to go the multidisciplinary route, creating a wardrobe for Pablo.

Pablo's outfits consist of tee-shirts, hoodies, sweatshirts and denim jackets, which Parisians can discover on 24th and 25th June. Kanye West announced in fact yesterday on Twitter the opening of a pop-up store at 40 rue Richelieu, in Paris' 1st arrondissement.

The rapper is a regular at fashion weeks, and this is his way of starring in the Paris one. He had already tested this pop-up formula successfully with a first shop in New York from 18th to 20th March, at 89 Wooster Street (according to US media, the store sold over $1 million worth of goods), and then in Los Angeles, at 441 N. Fairfax, on 21st and 22nd May.