297
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
Published
Jun 26, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

John Elliott debuts entire spring 2018 collection on Instagram

Published
Jun 26, 2017

Fashion designers in this present digital age are still attempting new ways to debut their latest collections. Menswear darling John Elliott for instance announced in May that he will debut his spring 2018 collection in Paris during Paris Fashion Week, instead of at New York Fashion Week: Men’s where he had presented for 10 seasons.
 
The California-based designer surprised fans and clients on Friday when he unveiled his entire spring 2018 collection on Instagram.


NBA star Nick Young of the Los Angeles Lakers in the John Elliott spring 2018 collectionJohn Elliott/Instagram John Elliott/Instagram John Elliott/Instagram - John Elliott/Instagram

 
Runway shows and fashion presentations are being skipped in favor of films or the less expensive social media rollout, but this does not guarantee visibility. Elliott typically posts few runway looks in favor of lookbook images that properly convey a collection’s story.
 
This season, the designer shared his entire collection with his 130,000 Instagram followers, and held a collection debut scavenger hunt with Los Angeles Lakers’ star Nick Young, A$AP Mob member A$AP Nast, models Josephine Skriver, Luka Sabbat, Adonis Basso, Reece King, and Keisuke Asano among others.

Not accounting for follower overlap, the visibility from the social media rollout could have reached around 10 million users in the moment on Instagram alone and much more over the weekend.
 
Elliott told Complex, "Our motivation coming to Paris was widely a business decision. We wanted to come here and present the collection to the industry in an intimate way but reinvent the way we present and involve the consumer with the debut of a new season. We don't only want the world to see and experience the collection in a way that is engaging and interactive, but it was also important for us to see our clothes styled on some of our friends we look to for inspiration."


Model Luka Sabbat shared his look from the John Elliott spring 2018 collection with his 469,000 followers on InstagramJohn Elliott/Instagram John Elliott/Instagram John Elliott/Instagram - John Elliott/Instagram

 
The spring 2018 collection titled, ‘Field Manual’, is inspired by Elliott’s trips to the Mojave Desert, Death Valley and Joshua Tree National Park. The collection features a washed out color palette in army green, dusty grey, faded black and dusty rose. Military-inspired pieces such as cargo pants, bomber jackets and field jackets and parkas comprise a portion of the collection’s story, while sporty, paneled jackets and shorts channel basketball uniforms, Elliott’s usual inspiration and reference point.
 
The denim story is also a major component of John Elliott collections and serves as an anchor for the spring 2018 collection. The standout red, faded denim jacket is complimented by washed, cutoff denim shorts, and distressed blue jeans. Finally, the track pants in the collection point to new territory for Elliott, as well as well-timed trendiness.

Copyright © 2024 FashionNetwork.com All rights reserved.