Japanese sportswear brand Descente to create a new US subsidiary

Descente has announced that it is establishing a wholly owned subsidiary called Descente Athletic Americas Inc. in Georgia, USA.


Photo: Descente

By expanding the Descente brand of athletic wear and their newly launched line of golf wear and catering to local demand by creating and distributing relevant products, the brand aims to strengthen its market competitiveness as a global sportswear brand. The establishment of the subsidiary is scheduled for March this year.

Additionally, the distribution of the brand’s skiwear, which is currently undergoing an expansion, will be through the brand’s wholly owned subsidiary, Descente North America Inc.

Currently, Descente owns 50 percent of the shareholding and the other half is owned by Descente Global Retail.

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