298
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
By
Fibre2Fashion
Published
Jan 8, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

JD.com and Meili launch joint venture

By
Fibre2Fashion
Published
Jan 8, 2018

JD.com, China’s largest retailer, and social e-commerce leader, Meili, have launched a joint venture to bring innovative social e-commerce features to shoppers and tools to businesses that want to reach consumers through social media. The new company will build and operate a social commerce platform leveraging JD’s current level-1 entry point on Weixin.


Weixin


Weixin is the most popular social platform in China. This will enable the platform and its merchants to reach a broader customer base with innovative and interactive features. The joint venture will make online shopping more fun, exciting and fulfilling for Chinese consumers.

The platform will help to attract more merchants and expand the selection of products available through JD’s Weixin shopping entry point, particularly in long-tail product categories, like apparel, where Meili excels.

Merchants selling through the new platform will gain access to JD’s extensive logistics network and customer service offer, helping them both reach customers and improve customer satisfaction.

“This new JV combines JD’s unequalled expertise in customer service, logistics, retail infrastructure, and its reputation for quality and authenticity with Meili’s clear social commerce leadership and its ability to reach female shoppers, particularly in lower-tier cities. The new platform will change the way that sellers are able to target and serve a wide range of underserviced consumers in China,” said Chen Qi, CEO and founder of Meili, who has been named chairman of the new joint venture.

Established in mid-2016, Meili primarily targets female customers, and includes several different platforms under it, including MOGU Street and Meilishuo, among other popular shopping sites. Meili is experienced in integrating community, content and e-commerce and already leveraged this strength to achieve significant success within the Weixin ecosystem in the last year.

The new platform is scheduled to launch before next month’s Chinese New Year. It is expected to enhance e-commerce by lowering customer-acquisition and service cost for merchants, especially for small and medium-sized businesses, which will be able to leverage the huge volume of traffic coming through JD’s Weixin shopping entry point. 

Copyright © 2024 Fibre2Fashion. All rights reserved.