298
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Feb 22, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

J.C. Penney launches tween brand Obsess

Published
Feb 22, 2018

J.C. Penney has launched Obsess, a girls brand featuring rotating capsules inspired by social media influencers, targeting the Gen Z tween consumer with a message of fashion and body positivity.


Laurie Hernandez for Obsess - JCPenney


The debut capsule is inspired by Olympic gold medal gymnast Laurie Hernandez. Pieces include cold-shoulder and peplum tops, rompers and dresses. The collection features floral prints and embroidered jeans, as well as a teal bomber jacket. It is designed for all body types and aims to be more inclusive with extended sizing.

James Starke, SVP of Merchandising for J.C. Penney said, "Obsess is a very unique brand that allows J.C. Penney to reach a generation of girls who move rapidly from one fashion trend to another, as they discover new style inspiration through daily social media feeds."

Starke explained, "We have an opportunity with Obsess to attract an entirely new, and often elusive, Generation Z customer." The Gen Z customer, according to J.C. Penney's research, holds $44 billion in buying power and "is on track to becoming the largest consumer segment over the next few years, representing significant sales growth potential."

"My body changes so much between training, travel and down time. Comfort is so important. I wanted to create casual, cool clothes for girls of all shapes," said Hernandez.

Sizes offered in the launch collection range from 7 to 20, including plus sizes. Price points range from $22 for a top to $35 for a dress.

Obsess launches online on February 26th as well as at 500 J.C. Penney stores across the country. J.C. Penney will offer a summer collection as well as a back to school drop, and the next celebrity collaboration for Obsess will be announced later this year.
 

Copyright © 2024 FashionNetwork.com All rights reserved.