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By
Ansa
Translated by
Nicola Mira
Published
Jul 13, 2017
Reading time
2 minutes
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Hugo Boss presents Spring/Summer 2018 collection with marine mood in New York

By
Ansa
Translated by
Nicola Mira
Published
Jul 13, 2017

In the background, the East River, its shimmering waters and the ever-changing skyline of a metropolis constantly on the go. Hugo Boss has chosen New York's Fulton Street Market, Manhattan's old fish market, close by Brooklyn Bridge and South Street, to present the men's Spring/Summer 2018 collection. It is called 'Summer of Ease', a carefully crafted collection with an artisanal imprint, blending tailored casualwear and sophisticated functional details.


Photo: Hugo Boss - Instagram



The tailoring tradition of the German menswear label, whose 2016 revenue reached €2.7 billion, is revealed in 'Summer of Ease' with hitherto-unseen simplicity. The label's signature suits are cut in lightweight, unlined fabrics, in various shades of grey and off-white, looking sophisticated and natural even at the height of summer. The fabrics are light cotton, linen, silk and flimsy leather with a high-tech treatment that gives it a paper-like feel. The shirts too are lightweight, featuring interwoven patterns on the front for a more informal mood. Even sporty items are manufactured in a tailored fashion.

Hugo Boss' new collection is a fresher, more summery take on the nautical motifs introduced with the Autumn/Winter 2017-18 collection's double-breasted jackets. Stripes abound, horizontal on the classic Brittany-style sweater, and lengthwise on sleeves and trousers' stitching, for a more sporty effect. The twine details on sweaters and coats are threaded through rivets and metal eyelets, with a nod to nautical functionality, a theme which appears also in the embroidered HBNY logo and the map coordinates for Columbus Circle, where Hugo Boss' New York flagship store is located.

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