298
Fashion Jobs
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
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ESTÉE LAUDER COMPANIES
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ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
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CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
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AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
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L'OREAL GROUP
Group Product Manager
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ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
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PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
L'OREAL GROUP
Retail And Education Manager
Permanent · HONG KONG
TORY BURCH
Senior Manager, Retail Training, Asia
Permanent · HONG KONG
By
Reuters
Published
Apr 15, 2009
Reading time
2 minutes
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H&M same-store sales fall more than expected

By
Reuters
Published
Apr 15, 2009

STOCKHOLM (Reuters) - Swedish fashion giant Hennes & Mauritz (HMb.ST) on Wednesday reported a bigger than expected 3 percent year-on-year fall in sales at established stories in March.

The mean forecast in a Reuters poll of 10 analysts had been for sales to fall 0.2 percent from a year earlier with predictions ranging from a fall of 3 percent and a rise of 2 percent.

Analysts said the Easter holiday, which fell in March a year ago, made for a tough comparison this year, adding that an economic downturn made it less certain that sales would rebound in the coming months.

H&M only gives round numbers for sales and does not give currency figures. Total sales for the month were up 6 percent from a year ago versus a forecast of a 9.7 percent rise.

Anders Wiklund, an analyst at Evli Bank, said it would take more than a disappointing sales figure to weigh H&M's long-term case.

"I think people still see the H&M as the star in the gang," he said. "They have over a long period of time shown that their concept works. They are so financially strong and big that they can survive and do well."

H&M, the world's third-biggest clothing retailer by sales after Gap Inc (GPS.N) and Zara owner Inditex (ITX.MC), posted a surprise 13 percent fall in first-quarter pretax profit last month due to unfavorable currency swings.

But with a stronger Swedish crown, the exchange rate may work in H&M's favor in the second quarter while new store openings could also help.

"They opened a net 19 stores in March and that might help fuel sales growth in April," said Rolf Karp, an analyst at Ohman Fondkommission.

The fashion giant has stood by plans to open a net 225 stores this year.

However, retailers such as H&M and Inditex are feeling the pinch of a global downturn as shoppers curb spending although they have weathered the grim sales environment better than some other clothes retailers.

"Sales growth in general won't be too good," Karp said. "The currency impact will help to grow the sales figures, but it won't be due to good sales," he said.

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