H&M reveals its print campaign for Balmain x H&M collection

H&M has announced that Kendall Jenner, Gigi Hadid and Jourdan Dunn are fronting the print campaign to promote its new collection, in collaboration with Balmain.

The trio joins male models Hao Yun Xiang and Dudley O'Shaughnessy in the campaign, which will hit print and billboards worldwide.

The campaign for the Balmain x H&M collection, designed by Balmain's creative director Olivier Rousteing, shows the models in a futuristic urban subway scene.

Balmain is the latest designer to collaborate with H&M on a collection, and will include women's and men's styles and accessories. It will be available at H&M stores worldwide starting November 5.