Geneva Watch Group partners with Timex Canada to distribute Kenneth Cole watches

By

Cassidy Mantor

Published
May 15, 2018

Geneva Watch Group has partnered with Timex to distribute the Kenneth Cole New York, Reaction and Unlisted brand watches in Canada.

While Kenneth Cole has already been doing business in Canada and also has a healthy e-comm presence through Walmart and Amazon in the country, the agreement with Timex will provide for an expanded presence through Timex Canada's retail partners. It will also provide a stronger infrastructure for the overall global expansion of the brand.

“Timex is the perfect partner to show the Canadian consumer the existing world of Kenneth Cole Watches,” said Stefan Kuhlwein, CFO & COO of Geneva Watch Group, in a relealse.

Vikram Arora, managing director, Timex Group Canada said that he believes the Kenneth Cole watches will "resonate with the Canadian customers."

In addition to Kenneth Cole Watches, Timex Group brands include Timex, Nautica, Versace, Versus and Ferragamo. Geneva Watch Group brands include Ted Baker London, Nicole Miller and Sean John.