French jeweler Djula opens its newest boutique in Beverly Hills

By

Emily Jensen

Published
Jul 24, 2017

The French jeweler has opened its third American boutique and first in California. Known for outfitting celebrities, Djula has chosen Beverly Hills as the site of its newest storefront.

 
Paris-based jewelry brand Djula first arrived in the United States with the opening of its Madison Avenue boutique in July of 2015. The jeweler opened a second New York City store in Soho in January of 2016, and now has brought its creations to the West Coast.
 
Located at 308 N. Beverly Drive, the new Djula boutique occupies 120 square meters and includes the Art Deco details that are emblematic to the brand. The space uses a black and white color scheme, mirrored surfaces, marble and metal to evoke the glam rock aesthetic the jeweler is known for.

In tribute to the company’s newest home, Djula’s jewelry designer Alexandre Corrot has created a Beverly Hills collection. The Beverly Hills collection will feature the baguette-cut diamond in a series of rings, bracelets and earrings. The baguette-cut diamond is of particular importance to the Art Deco era, which has provided the basis of inspiration for many past Djula collections.
 
In addition to the United States and France, Djula also operates stores in countries such as China, Spain and Brazil.