Oct 1 (Reuters) - Bankrupt jeweler Finlay Enterprises Inc (FNLYQ.OB) said Arthur Reiner resigned as chief executive and president, effective Sept. 30.

Reiner, who also resigned as chief executive of the company's Finlay Fine Jewelry Corp unit, will continue to serve as chairman, according to a filing with the U.S. Securities and Exchange Commission.

The company, which filed for bankruptcy protection in early August, said last week that Gordon Brothers Retail Partners LLC won an auction to buy its assets in bankruptcy court and will handle closing sales at all its retail stores.

(Reporting by Abhishek Takle in Bangalore; Editing by Anil D'Silva)