Fila relaunches Mindblower sneaker at New York, Tokyo, Seoul pop-up stores

By

Tanissia Issad

Translated by
Nicola Mira

Published
Apr 17, 2018

Italian sport label Fila is definitely back on the scene, capitalising on the 90s revival that is taking the fashion world by storm. At the latest Milan Fashion Week, luxury label Fendi proudly sported the Fila logo on some of its sweatshirts, and Fila is now relaunching the Mindblower sneaker, which first hit the market in 1995.

The revamped Mindblower, with its distinctive XXL sole and oversize logo, will be available at Fila retailers in three different colours. The relaunch will be marked by the opening of three pop-up stores, in New York, Tokyo and Seoul, and Fila also asked 47 of its ‘friends’ to create their own version of the Mindblower. These limited-edition models will be available at the pop-up stores and on the sport label’s website.

Fila will also be promoting a new men’s and women's apparel collection, which will be launched at the same time as the Mindblower, on 20th April.