Fashion and beauty startup Snaps secures $6 million in Series A funding

By

Obi Anyanwu

Published
Oct 20, 2017

New York City-based messaging platform Snaps announced on Thursday that it has raised $6 million in Series A funding from venture capital firm Signal Peak.

 
The Series A funding will help Snaps expand its product, sales and customer support teams, and open its first office for international markets in Europe, Asia and the Middle East.
 
Snaps has raised $13 million in funding to date.

Snaps was initially an augmented reality company called GoldRun and was later rebranded. The end-to-end messaging platform founded by Vivian Rosenthal in 2010 is designed to help marketers expand their customer base through chatbots, voice skills and social media messaging.
 
The platform launched in 2014 its first Chatbot and its first emoji keyboard, and today has over 100 brands as clients, including Nike, Macy’s, Victoria’s Secret, Dove, Coca-Cola, Pepsi and Simon Malls among others.