299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Feb 18, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Eudon Choi mixes smart with slouchy for menswear-inspired AW17 style

Published
Feb 18, 2017

Eudon Choi drew on his menswear background to offer up a vision of tailoring that skirted the traditional and felt fresh and new at London Fashion Week on Friday.


Eudon Choi - Fall-Winter2017 - Womenswear - Londres - © PixelFormula



Building on a palette of grey, white, black, petrol, chartreuse and burnt orange, the designer focused on a wider silhouette. But it was also a more relaxed one than some of the structured volume silhouettes we have seen elsewhere in recent seasons.

It was soft and fluid, despite the use of suiting woollens and the collection's feature detail - gold buttons that added a smarter touch to coats, shirts, pants and jackets.

The slouch pant was a key piece. Whether it can cross over into the mainstream as so many designers seem to have been hoping in recent seasons is open to question in a world still wedded to the second-skin-jean or slightly-slouchy-jogger. But here, at least, it worked.

With a deep waistband, it came paired with shirts in traditional Wall Street materials, although the extra-deep cuffs and waterfall ruffles at the front were as far from Wall Street conservative dressing as you could get.

Clinical shirtings with a defined shoulder line and those gold buttons (again) worked well in white cotton or chartreuse silk. Neat and precise, they came with a scarf-tie neckline. Meanwhile some commercial soft blouses with concealed zip fastenings plus rouleax neckline, along with the collection’s baggy fisherman’s rib knits, took us back to the soft side.

Skirts took a back seat as wide cropped pants and cropped and cuffed leather pants completed the trio of key bottoms for the season. For the former, think elongated culottes that were another concession to super-smart-made-super-casual. For the latter, in black or orange leather, the mood was more sporty.


Eudon Choi - Fall-Winter2017 - Womenswear - Londres - © PixelFormula



Outerwear was a prominent feature of the collection from the casual coats looking like puffers without the stuffing, to oversized pea coats that came solo or as part of a suit, or the coverall coats in gabardine. Worn belted or loose, the look for those coats was “I put this on and didn’t have to think too hard about it”.

And those optional belts were key to that ‘too cool to care’ look throughout. From the thin tie belts that held up those slouch pants to the self belts that were tied or secured with D rings on a variety of pieces, they trailed and fluttered and added to the soft effect.

Overall, it was a laid back approach to city dressing. Eudon Choi was probably at least a little tense backstage (who can chill when their new season's vision is being premiered to the world?) but he certainly wants his customers to relax come autumn/winter.

Copyright © 2024 FashionNetwork.com All rights reserved.