Elisabetta Franchi opens store in Dubai, targets 50% revenue rise in three years

By

Laura Galbiati

Translated by
Nicola Mira

Published
Dec 9, 2016

Italian women's fashion label Elisabetta Franchi, founded by the eponymous designer, continues to expand in the Middle East, opening a 130 sq m store inside one of Dubai's leading shopping destinations, the Mall of the Emirates. The label already has a presence in the region, in some of the leading Dubai, Abu Dhabi and Doha shopping malls.

 
The store's interiors feature the fashion label's signature minimalist, contemporary style. Two generous shop-windows make for a bright ambience, characterised by warm colours, bronze mirrors, silk curtains and silk-upholstered chairs, and a large screen showing catwalk videos.
 
Elisabetta Franchi has recently launched the women's activewear collection 'Moves', and its 2016 revenue forecast is €102 million, a small improvement over its €101 million figure in 2015. The label's ambitious plan is to increase revenue by 50% in the next three years.

Elisabetta Franchi is currently available at 1,100 multibrand stores and at 20 monobrand stores in Italy and 47 internationally. Its main markets, besides Italy, are Russia, China and the Middle East.