Diesel to outfit AC Milan football club

By

Olivier Guyot

Translated by
Nicola Mira

Published
Oct 3, 2016

Barcelona FC have signed with Replay and Paris Saint-Germain are wearing Levi's. It is now AC Milan's turn to get involved with a major fashion name .

Diesel will outfit the Milan football club's teams for the next three years. The brand created by Renzo Rosso has become the style partner of the 'Rossoneri' (the red-and-blacks, the team's nickname) off the football pitch.

"We want to make this collaboration a unique one," said Renzo Rosso. "To address it with irony, innovation and modernity". Renzo Rosso, his son Andrea and Vincenzo Montella, the AC Milan manager, marked the collaboration with a photo session.

For AC Milan, the partnership will allow the club to connect with a generation keen on fashion and style. As for the fashion label, it will benefit from a prestigious football club's aura.