Diesel puts Stefano Rosso in charge of North America

By

Dominique Muret

Translated by
Nicola Mira

Published
Jun 7, 2017

Diesel has appointed Stefano Rosso as CEO of the label's North American business, a clear sign it intends to "strengthen its presence and leadership on this market," as the Italian denim brand has written in a press release.

Stefano is Renzo Rosso's son, and since 2005 he has held various positions within Rosso's OTB group, which owns Diesel as well as other labels including Marni, Maison Margiela and Viktor & Rolf.

Stefano Rosso, 38, is a graduate of New York’s Fashion Institute of Technology, and worked in marketing and manufacturing at Diesel, before leaving the denim brand in 2011 and joining OTB.

There he first acted as Director of Corporate Development, before being appointed co-CEO in 2013, "with the specific responsibility of managing the group's corporate governance and guiding the People & Organisation function, with the goal of building the managerial team of the future."

Stefano Rosso will start in his new post in July, taking over the North American leadership from Tommaso Brusò, who has joined the Benetton group as COO.

In the USA, Diesel currently operates some twenty monobrand stores and fifteen outlets.