Bodywear brand Sloggi appoints new global head of omnichannel, Northern Europe GM

Bodywear brand Sloggi has announced a promotion and a new appointment within its senior management team. The brand's former Northern Europe general manager, Alex Cara, has taken on the post of global head of omnichannel, and to replace him at the head of Northern Europe, Sloggi hired Paul Gautier.
 

Alex Cara

Alex Cara joined Sloggi in September 2017, to lead the Northern Europe region. He formerly worked as senior vice-president for jewellery retailer Pandora and as vice-president and head of global partnerships for Esprit. In his new role, Cara, who will be based at Sloggi’s Swiss headquarters, will be tasked with developing both traditional retail and e-commerce. The Triumph group, to which Sloggi belongs, launched an independent e-tail site for the bodywear brand last October.
 
“Consumers expect to be able to connect with brands whenever and wherever they decide to shop. The launch of our retail stores together with the importance of digital [channels] will give Sloggi a direct relationship with consumers,” said Cara in a press release. Sloggi operates two directly owned stores, one in Greece, the other in Budapest, Hungary, and it is planning to open more stores in Asia and Eastern Europe.


Paul Gautier

 
Gautier, who is taking over from Alex Cara at the helm of Northern Europe and is based at Sloggi’s London offices, joined the bodywear brand last August. He has spent most of his career at Puma, in a variety of roles including global marketing director and other general management roles. At Puma, Gautier likely crossed paths with Ludovic Manzon, the current CEO of Sloggi, who was at Puma himself for about 10 years.
 
Sloggi was founded in 1979, and in the last few seasons it has made efforts to reposition the brand on the market, introducing new lines and adopting a more directional identity, as shown by the launch of the S by Sloggi premium line, which targets young consumers.

Translated by Nicola Mira

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