Biotherm names Emily DiDonato global ambassador

Biotherm announced this week the appointment of U.S. supermodel Emily DiDonato as global brand ambassador. DiDonato will appear in the French cosmetic brand's upcoming advertising campaign. 


Emily DiDonato

Already linked to a number of beauty brands, including Maybelline, Emily DiDonato is now the official ambassador of Biotherm, known for its face and body skincare lines and sun care products. Now, the azure-eyed brunette will lend her face to the upcoming campaigns to promote the cosmetic house.

The 27-year-old will specifically promote the brand’s healing 'Life Plankton' skincare, which boasts a patented ingredient with regenerative virtues, according to the brand.

The debut campaign featuring DiDonato will drop in June. 

The American model, who has been the face of the 'Acqua Di Gioia' fragrance from Giorgio Armani, and modelled for many fashion brands including Elisabetta Franchi and J. Crew, will join Candice Swanepoel, Christy Turlington and Leighton Meester, who are all currently Biotherm ambassadors.

Translated by Benjamin Fitzgerald

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