Beyoncé’s Ivy Park drops second season collection

By

Barbara Santamaria

Published
Sep 26, 2016

Ivy Park, the activewear brand co-founded by Beyoncé, introduces for Autumn Winter 2016 a collection of clean lines and relaxed shapes to form a contemporary casual wardrobe.

The second collection is now available at selected retailers and stores, including Topshop, Zalando, Selfridges, Net-A-Porter, JD Sports, Nordstrom, Hudson’s Bay, Zalora, Namshi, The Iconic Glue Store and Myer, as well as online.

With prices from £8 for accessories and £28 for joggers, the AW16 range includes activewear pieces such as cut-away tank tops, boxy shaped hoodies and t-shirts, oversized sweats, puffa jackets, bodysuits and crop tops.

The collection plays with menswear elements, bold colour-blocking styles and outfits designed for casual layering.

The colour palette ranges from autumnal burgundy to hot pink, as well as soft blue, navy, charcoal and grey marls.

Key colour groups create distinct tonal stories for new seasonal prints, presenting reworked and transformed fishnet, camo and pulsar knit. Meanwhile, denim is reinvented for casualwear pieces such as denim-knitted hoodies and joggers, adding a textured tonality inspired by street styling.

The second season of Ivy Park builds on the success of the inaugural range, which launched in April this year. The brand merges fashion-led design with technical innovation, creating a new kind of performance wear designed to empower women.