Beauty crushes and hot topics to headline Paris leg of MakeUp show

Now in its eighth year, the traveling B2B beauty fair MakeUp in Paris kicks off its world tour in the French capital on June 22 for two days of conferences, makeup workshops, demos and product reveals with a focus on the secrets of skincare professionals and the latest beauty innovations. 

Day 1 of the event is devoted to digital beauty. Wide-ranging topics from the power of social media, smart mirrors, makeup apps and beauty tech trends in the US and France are up for debate, and Alexis Blosse, Strategic Planner at Google will be on hand to guide makeup professionals and cosmetics addicts alike.

Comité Français de la Couleur will also be running visitors through the metallic color craze that is taking the makeup world by storm. Speakers include Marta Radice from Lechler, an innovative metallic paint manufacturer, Gilles Lapalu, founder of Parisian pigment-rich makeup brand Viseart, and artist Sylvère Jarrosson.

Makeup for dark complexions will be the focus of Day 2 with an exclusive conference hosted by Aïmara Coupet, dark skin makeup expert and founder of French beauty brand blackUp, specifically designed for women of color.

In the spotlight this year are two of the show's favorite beauty crushes: 'phase change' compact powders by Chromavis, and, Creative trend consultant at Peclers Paris Lucille Gauthier's personal favorite, Gloss Fx 4D effect lipgloss by Paristy.

MakeUp in Paris will be held June 22 & 23 at Carrousel du Louvre in Paris. Upcoming dates are as follows:

MakeUp in NewYork – 19 & 20 September

MakeUp in SaoPaulo - 24 & 25 October

MakeUp in Los Angeles - 7 & 8 February 2018

MakeUp in Seoul - April 2018