Bagir boosts personalisation in deal with body measuring app

By

Sandra Halliday

Published
Dec 7, 2017

London Stock Exchange-listed tailoring specialist Bagir said Thursday that it has entered into an agreement with Israeli body measuring app Sizer. They will “combine the expertise of both businesses to produce ‘made-to-measure’ suits and other tailored garments for customers who provide their measurements online via the Sizer app.”

Its an interesting mix of tradition and technology as new tech increasingly opens the door for fashion firms to personalise products to specific customers without involving the personal contact that bespoke garments previously required.

Bagir said the Sizer app obtains accurate measurements of its users, and is then able to provide accurate size recommendations when shopping either online or in-store. The app, accessed via a camera-phone on a mobile phone or tablet, directs the user to take several photos in specific poses “which are then converted into accurate measurements.” 

So far, measurements have been provided to purchase non-tailored garments but through the Bagir link, the app will be developed to enable customers to buy a made-to-measure tailored suit or other tailored garments “at a very attractive price point compared to the cost of buying the same suit from a traditional tailor.”

The technology behind the Sizer app has been patented in the US and is in the process of being patented in the EU.

Bagir Group CEO Eran Itzhak said: "The Sizer technology is excellent and the level of accuracy it is able to obtain is impressive. In combination with our knowledge of tailoring and the required measurements to make uniquely tailored garments, we are well placed to introduce a very attractive new product to our markets. One which we are confident will appeal strongly to our client base."

Bagir said the deal coincides with a rise in demand for tailored clothing, with consumers increasingly looking to purchase one-off or uniquely tailored items. 

Sizer CEO Adam Kaplan said the app will be ready to use within 12 weeks and will help it open up the “hitherto exclusive world of tailored garments to a much broader customer base."