Asos to dress ParalympicsGB team for Rio 2016

By

Cajsa Lykke Carlson

Published
Apr 24, 2015

British e-tailer Asos has teamed up with BPA, the British Paralympic Association, to create a capsule collection to be worn by the ParalympicsGB team at the Games in Rio next year.

Asos will design the formal and ceremony wear for the team, and both sides have been sharing ideas and exchanging feedback. About 250-300 selected athletes, as well as support staff, will wear the Asos designs, which will be "functional yet fashionable." The capsule collection will be worn on all official ParalympicsGB business.

Chef de Mission Penny Briscoe said: “I’m sure our athletes will be just as excited about this announcement as we are and they’ll be keen to discover what they’ll be wearing in Rio when they swap their tracksuits for formal wear."

“ASOS are an established, dynamic brand and our athletes will exude confidence wearing their designs. We’ll be sending out the right message to the rest of the world when the team marches into the stadium.”

ASOS CEO Nick Robertson says “We are proud to be the formalwear supplier for ParalympicsGB team. We are excited at the opportunity to showcase the very best of our design house by creating a fashionable moment for the team. At ASOS we believe fashion is democratic and what better platform to celebrate than this?"