Asos and Dogeared celebrate 10th anniversary with special rose gold collection

By

Emily Jensen

Published
May 23, 2017

To celebrate their 10-year partnership, Asos and Dogeared jewelry are releasing an anniversary rose gold-themed collection. Asos has been carrying the jewelry line since it launched its site in 2007.

The limited edition line is exclusive to Asos and includes recreations of three of Dogeared’s popular necklaces, all plated with 14kt rose gold. The “Original Karma,” “Life is Magical Unicorn” and “New Beginnings Happy Lotus” necklaces start at $83 and will be available on Asos until supplies run out.

Founded in 1991 in Southern California by Marcia Maizel-Clarke, Dogeared crafts all of its jewelry in the United States. In 2011 the brand was made a Certified B-Corporation (B-Corp) for its commitments to environmental sustainability and fair practices. Today it is one of 1,400 B-Corps around the world.

Asos attracts millions of users a month to its site, which carries over 85,000 products. The UK-based online retailer has partnered wit brands on exclusive collaborations in the past, such as a recent collection with UK beauty retailer 3INA. It has shown strong sales as of late thanks to its low inventory and fast turnaround time from designing to selling its products, allowing it to overtake fast fashion competitors such as H&M and Zara.