Asics to open first Canadian flagship

Asics is gearing up to open its first Canadian flagship store in the city of Toronto on March 9.

The 4,400-square-foot store will be located at 364 Queen St. W. and will house two brands from the Asics family: Asics and Asictiger.

“Our first Canadian flagship store represents a larger brand shift. After launching our I Move Me brand campaign last fall, growing our Canadian presence was inevitable,” explained Richard Sullivan, President of Asics Canada, in a news statement.

“The flagship store represents the new direction of the brand, offering consumers a brand experience aimed at celebrating movement, while offering them the best of our products across both performance and lifestyle, better catering to their needs.”

The store will therefore carry technical performance wear like shoes and apparel from the Asics brand, along with lifestyle products that take a street-inspired approach to classic footwear and apparel silhouettes from the Asicstiger lifestyle brand. 

Meanwhile, the store design will aim to encompass Asics' motto, 'Anima Sana In Corpore Sano', meaning "A Sound Mind in a Sound Body" in Latin. This mantra will be consistently channeled through the store’s fully integrated sports environment.

To celebrate the grand opening, Asics will host a variety of complimentary sneaker-inspired talks and panels focusing on ‘moving’ sneaker culture in-store, from March 9 to the 11.

Last month, Asics also opened the brand's new Creation Studio at 125 Summer Street in Boston.

Asics to open first Canadian flagship

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