299
Fashion Jobs
L'OREAL GROUP
Assistant CRM Manager
Permanent · HONG KONG
L'OREAL GROUP
Key Account Manager
Permanent · HONG KONG
H&M
Total Rewards Manager, Supply Chain
Permanent · TSIM SHA TSUI
H&M
Accounts Specialist
Permanent · TSIM SHA TSUI
ESTÉE LAUDER COMPANIES
Assistant Demand Planning Manager
Permanent · HONG KONG
ESTÉE LAUDER - BRAND
Retail Marketing Manager, Estée Lauder
Permanent · HONG KONG
CLINIQUE
Assistant Education Manager, Clinique
Permanent · HONG KONG
CLINIQUE
Senior Marketing Manager, Clinique
Permanent · HONG KONG
TOMMY HILFIGER
Senior Manager, Creative Services, Tommy Hilfiger Asia Pacific
Permanent · HONG KONG
AESOP
Retail Consultant
Permanent · SHA TIN
NEWELL
Senior Manager, Indirect Sourcing
Permanent · HONG KONG
L'OREAL GROUP
Group Product Manager
Permanent · HONG KONG
ADIDAS
Senior Manager, Materials Availability Management
Permanent · HONG KONG
L'OREAL GROUP
Assistant Purchasing Manager (Marketing, Digital IT)
Permanent · HONG KONG
PUMA
Manager Innovation Technical Apparel
Permanent · HONG KONG
DR. MARTENS
Head of Financial Accounting, Apac
Permanent · TSIM SHA TSUI
TJX COMPANIES
Director of Sourcing, Apparel -Hong Kong
Permanent · HONG KONG
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Hysan Place
Permanent · CAUSEWAY BAY
A & F
Hollister CO. - Brand Representative (Part-Time / Full-Time), Yoho Mall
Permanent · HONG KONG
A & F
Abercrombie & Fitch - Brand Representative (Part-Time / Full-Time), Harbour City
Permanent · TSIM SHA TSUI
KERING EYEWEAR
Kering Eyewear Assistant Trade Marketing Manager Travel Retail
Permanent · HONG KONG
JAEGER
Training Manager
Permanent · HONG KONG
Published
Jun 1, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Asics teams up with Disney on Incredibles 2 workouts and product

Published
Jun 1, 2018

Asics has teamed up with Disney to launch a series of workout videos and a limited-edition product line to coincide with the premiere of Pixar's Incredibles 2.


Incredibles 2 x Asics footwear capsule - Asics


Explaining the logic behind the collaboration in a statement, Robin Karakash, director of integrated marketing communications Asics EMEA said, "Around the world rates of physical activity are dropping, especially amongst children, so our mission at Asics is to get generations of families moving more and we are certain that we'll be able to inspire thousands to move and enjoy the power of exercise."

Asics is releasing an Incredibles 2 themed limited-edition footwear capsule with five custom running shoes for men, women and children. The footwear features the Incredibles eye mask logo, unique sockliner designs and collector's edition box.

The Asics Incredibles 2 campaign includes a series of "super workout videos" designed for families to achieve strength and stretch as well as work on balance and speed. Asics brand ambassadors will also lead runs from stores. Consumers can see in-store activations in London, Paris, Amsterdam, Brussels, Barcelona and Madrid.

The Incredibles 2 campaign builds on Asics' global "I move me" campaign which centered on the theme of inspiring people to become more active regardless of their body type and how they move. The partnership also stems from The Walt Disney Company's Healthy Living initiative which seeks to get families eating healthier and being more active together.

Asics Incredibles 2 multimedia campaign will launch in June. The product line will launch in July through e-commerce channels as well as in Asics flagship stores.
 

Copyright © 2024 FashionNetwork.com All rights reserved.