A Louis Vuitton showcase at Printemps in Paris

By

Anaïs Lerévérend

Translated by
Nicola Mira

Published
Aug 23, 2016

Louis Vuitton and Printemps department store will greet autumn together on Paris' boulevard Haussmann. The renowned fashion label has in fact joined forces with Printemps to install a special scenery within the store. From 27th August to 8th October, Louis Vuitton will take over from Furla and Ba&sh as guest of the Atrium, the new event area at Printemps Haussmann. And this will not be all, since the fashion label will also invest in the shop-windows overlooking the boulevard.

Both the window displays and the pop-up store inside Printemps are inspired by the setting of Vuitton's Autumn/Winter 2016-17 show by Nicolas Ghesquière. A setting akin to a huge moon canyon, or, according to Printemps, "a spectacular escapade into an imaginary landscape, between the great outdoors and space-time, driven by the vision of femininity in motion" [sic].

It is a large-scale promotional programme, featuring eleven shop-windows and a temporary display area showcasing a selection of the label's products (handbags of course, and also ready-to-wear apparel, jewellery, leather goods ans shoes), including some special editions exclusively created for this Printemps event.